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Infographic example how to#
Infographic example series#

Do they seem to be grasping your message?.

Do they seem passionate about your project?.

Trust Your Feeling: After corresponding with an agency a few times, ask yourself how those interactions have been.

They are the ones who will be able to translate your brief into the most compelling, eye-catching animated infographic possible.

Know the Creatives: Firstly, you will talk to a salesperson, who will take your information on-board and help you get a better understanding of the process.As the project progresses, however, also make sure you’re in communication with the creative director.

A True Collaboration: If an animation company is offering you a definite quote after just one phone call, know they’re looking for a quick sale rather than a collaboration focused on producing a successful animated infographic.

This will help an agency when they are formulating a creative treatment for the project.

Brief: Take some time to summarise the key information that you want to be included in the infographic as well as your brand ethos.

Save some of your favourites to reference when talking to them.

See if they have worked well with similar or well-renowned businesses.

See if their style and quality work for you.Study Portfolios: Examining agencies’ portfolios and client reviews will allow you to:.

For example, search ‘infographic animation company London’ or ‘best animated infographic agency in London’.

Location: If you prefer to meet the animation company in-person, only search for ones in your area.

It gives a good agency direction for research, which in turn informs the key performance indicators, the budget, the content, the art style, and so on.

Goals: Before approaching agencies, set goals for your infographic that can be measured: ‘Increase my social media following’ as opposed to ‘explain my company history.’This will have a positive domino effect on the rest of the campaign.

Here are my top 8 guidelines for doing just that:

Infographic example how to#

How Can I Create an Attention-Grabbing Animated Infographic?Ĭreating a great animated infographic is all about knowing how to find the perfect animation company for you, then building a constructive collaboration with them. If you would like to get a better idea of which style would work best for you, they are all covered in the 25 examples at the end of this article. Ordered lists like ‘top-10s’ are a sure way to hold people’s attention.Īnimated infographics can be made for multiple reasons, such as product or service explanations, education, recruitment, corporate videos or even just for pure entertainment. Informational or List: Text-heavy rather than number-heavy.Hierarchy: Various components making up a single subject are arranged in order of importance, usually using a hierarchy pyramid.Timeline: A chronological visualisation of how something has changed or evolved over a certain time period.Kinetic Typography: For infographic videos especially, animated moving text is a great way to convey more abstract information.Data Visualisation: In-depth information can be easily communicated with Venn diagrams, pie and bar charts, line graphs, etc.Interactive: The viewer can interact with the animated infographic by clicking on various components for a closer look or to influence the content in some way. Take a look at my interactive video guide for more info here.Comparisons: Two or more similar, or dissimilar, things are compared side by side to highlight their distinctions.Exploded View: Each component of a product is separated in the order of assembly to get to the core of how it works.

Infographic example series#

Process or How-To: Directional cues take the viewer through a series of instructional steps.Maps: For data intrinsically linked to a geographical location (or locations), using maps to visualise it is the most effective method.The 10 most common styles of animated infographic are: “By enhancing your image with motion, it will naturally draw the attention of the human eye.” So, for maximum engagement, you should get the audience interested with attractive animation and then keep them interested with surprising and informative content. They can cover any subject and, thanks to their ability to transform often boring figures into vivid, memorable experiences, are easily absorbable and informative for specialists and casual viewers alike.īut, as the digital landscape becomes more and more cluttered with content, basic image infographics, though effective on their own, just aren’t cutting it like they used to.īy enhancing your image with motion, it will naturally draw the attention of the human eye. 25 of the World’s Best Animated InfographicsĪn animated infographic is a visually appealing depiction of data, facts, figures, and stats.How Can I Create an Attention-Grabbing Animated Infographic?.